Privacy Policy

Last updated September 2, 2026

This policy explains what Sunfish Pool Service ("Sunfish," "we," "us") collects when you use sunfishswim.com or contact us, why we collect it, and what we do with it. We are a residential and commercial pool service company operating in the greater Sacramento, California area.

1. Information we collect

Information you give us

• Contact details such as your name, phone number, and email address.
• Service address including street, city, state, and ZIP code, so we can confirm you are in our service area and route a technician.
• Property and access details such as gate codes, access notes, whether there is a dog on the property, and the plan you selected.
• Photos of your pool or equipment that you send us.
• Messages you send by web form, text, email, or voicemail.

Information collected automatically

• Usage data such as pages viewed, referring page, approximate location derived from IP address, browser and device type, and time on site.
• Cookies and similar technologies set by us and by the third parties listed below.
• Advertising identifiers such as the Google click identifier (gclid) that tells us which ad or search term brought you to the site.

Payment information

If you become a customer and set up billing, your card or bank details are collected and stored by our payment processor, not by us. We keep only the last four digits and the expiration date for reference.

2. How we use it

• To respond to your inquiry, quote work, and schedule service.
• To provide weekly pool service, including on-the-way texts, post-visit photos, and water chemistry reports.
• To bill you and keep service records.
• To improve the website and understand which marketing actually works.
• To send service-related and, if you have opted in, promotional messages.
• To comply with law and enforce our agreements.

3. Text messages and calls

When you give us your mobile number, you agree that Sunfish Pool Service may contact you at that number by call and text message, including messages sent with an automatic telephone dialing system, about your service, your appointments, and your account.

• Consent is not a condition of purchase.
• Message frequency varies. Message and data rates may apply.
• To stop promotional texts, reply STOP to any message. For help, reply HELP or call us at (916) 313-8754.
• Even after you opt out of promotional texts, we may still send transactional messages about a scheduled visit or your account.

Calls to and from our business line may be recorded or logged for quality and record-keeping.

4. Who we share information with

We share personal information only with service providers who need it to run the business, and only for that purpose:

• HighLevel (LeadConnector) for our customer records, web forms, calls, and text messaging.
• Skimmer for route management and service records.
• Intuit QuickBooks and our payment processor for invoicing and payments.
• Google for website analytics, advertising measurement, and Google Local Services.
• Duda for website hosting.
• Our technicians and staff, who see the access and service details needed to do the work.

We may also disclose information if required by law, to protect our rights or someone's safety, or in connection with a sale or transfer of the business. We do not sell your personal information, and we do not share it for cross-context behavioral advertising in exchange for money.

5. Advertising and analytics cookies

This site uses Google Analytics and Google Ads conversion tracking and remarketing. These tools set cookies that let us see which ads and keywords produce calls and form submissions, and they may show you Sunfish ads on other sites you visit. You can opt out of Google's advertising cookies at adssettings.google.com and of Google Analytics at tools.google.com/dlpage/gaoptout. Most browsers also let you block or delete cookies, though parts of the site may not work as well if you do.

We do not currently respond to browser Do Not Track signals, because there is no common standard for them.

6. How long we keep it

We keep customer service records, billing records, and communications for as long as you are a customer and afterward for as long as we need them for tax, accounting, warranty, and legal purposes, generally at least seven years for financial records. Inquiries that never become customers are kept for up to three years so we can recognize you if you come back.

7. Your choices and rights

You can ask us to give you a copy of the personal information we hold about you, correct it, or delete it. You can opt out of promotional email using the unsubscribe link, and out of promotional texts by replying STOP.

If you are a California resident, the California Consumer Privacy Act gives you the right to know what we collect and why, to request deletion or correction, to opt out of sale or sharing (we do neither), and not to be discriminated against for exercising those rights. To make a request, email info@sunfishswim.com or call (916) 313-8754. We will verify your identity by matching the information you give us against our records before we act on a request.

8. Security

We use reputable vendors, access controls, and encrypted connections to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Children

This site is meant for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.

10. Changes

If we change this policy we will update the date at the top of the page. Material changes will be noted on the site.

11. Contact us

Sunfish Pool Service
Sacramento, California 95819
Phone and text: (916) 313-8754
Email: info@sunfishswim.com